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Skilled Marketers Are Like Unicorns

Having a top notch team in 2023 is rare. In the current market conditions it is extremely difficult to find marketers with the hard and soft skills required to confidently solve any marketing problem thrown their way.

Instead, you are often forced to settle, leaving your advertising budget to  junior employees with good potential, but who do not yet have the skills required to steer ad accounts to their limits.

The result? Missed growth opportunities, non optimized accounts, and money wasted. Daily.

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There’s a Smarter Way

Our training program turns your marketing managers into Google Ads experts within 3 months. Leveraging our mentors’ extensive experience, we use 1:1 hands on mentoring to exponentially speed up the learning curve of your employee. The trainee will be learning by doing, all the while having the mentor as a constant sparring partner.

The cherry on top? The trainee and the mentor will implement best practices in your account from day one.

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Step 1: An initial assessment where we audit your account and adapt the training modules to your needs

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Step 2: The first sessions begin with a mix of theory, challenging exercises, and mentor sparring sessions

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Step 3: We dive into the absolute best practices of Google Ads while also improving the trainee’s analytical skills

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Step 4: In three months your employee will have achieved advanced expertise in Google Ads, and your ad accounts will have been optimized according to best practices

Training Modules

Google Ads Fundamentals

introducing the key elements of Google Ads and how the auction system works in detail.

Google Ads Fundamentals

  • Google Ads basics
  • Channel strategy
  • Goal setting
  • Budgeting and forecasting

Setup Best Practices

deepdive into everything from how to create an account to how to choose the optimal bidding strategy.

Setup Best Practices

  • Optimal campaign structure
  • Conversion & tracking setup
  • Advanced keyword research
  • Ad writing
  • Budgeting & bidding
  • Must know tools

Performance Optimisation

best practices and ‘tricks’ used by our consultants to bring Google Ads campaigns to an absolute top level.

Performance Optimisation

  • Problem solving framework
  • Advanced budgeting & bidding
  • Ad testing best practices
  • LP best practices

Reporting & Analyzing

double down on how to analyse performance and present results.

Reporting & Analyzing

  • Google Ads reports
  • Analyzing in Excel
  • Data Studio dashboards
  • Advanced tracking

The mentors

Roberto
CEO and Founder of WHITE, Roberto is a Digital Marketing expert with 11+ years of experience worldwide. He had the chance to work directly with Facebook and Google across San Francisco, Dublin and Berlin, particularly during his experience as CMO of a Rocket Internet Venture.
Nina
Nina is a digital marketing specialist with 7+ years of AdTech and Growth Marketing experience. She has continuously worked with B2C and B2B clients across a wide range of sectors (retail, travel, classified…)
Laura
Laura is a digital marketing specialist with 7+ years of AdTech and Growth Marketing experience. She has continuously worked with B2C and B2B clients across a wide range of sectors (retail, travel, classified…)
Angelo
Angelo is a digital marketing consultant, strategist and ppc manager. He has experience both with big and medium sized companies as well as startups and partnered with digital agencies covering all aspects of digital advertising campaigns in global markets.

Got any questions? Read the frequently asked questions.