SECTION 1 – Overview, responsible body and rights of those affected
The customer agrees to White Marketing GmbH, Gleimstrasse 43, 10437 Berlin (the Responsible Body, in the sense of the German Data Protection Law) acquiring, processing, storing and analyzing customer data within the legally permitted framework for data arising in connection with the business relationship. The owner can be reached via email at info{at}white-consulting.co. The customer has the right to be informed, free of charge and at any time, about his data stored by us, has the right to correct, delete or block access to any of his stored data, sending a request to one of the contacts mentioned. Should you object to the acquisition, processing or utilization of your data, entirely or for individual measures, you can send your objection using the contact details mentioned above.
SECTION 2 – What do we do with your information?
2.1 Acquisition, processing and utilization of person-specific data
Person-specific data describes details relating to the actual or personal relationships of a specific or identifiable natural person. Such details include, for example, your e-mail, name, your telephone number, your address, and all existing data that you disclose to us during registration, when sending an inquiry or when contacting us. We collect, store and process your data for the entire processing of your inquiry or when you browse our store. Your person-specific data is only passed on to third parties to the extent that this is legally permissible, including the purpose of processing the contract or for invoicing, for marketing or if you have previously consented to this.
2.2 Use of your data for advertising purposes
Apart from the processing of your data for settlement of your inquiry, we also use your data for the following purposes: to communicate with you about your inquiry, and about certain services or marketing campaigns; and to recommend services that might interest you. To this end we use the information available, such as confirmations of receipts and reading confirmation of e-mails, information on the terminal device used by you, your connection to the internet, operating system and platform, date and time of the visit to the home page, or services that you have looked at, as well as information that we have received from you (including automatically transferred or generated information).
2.2.1 Newsletter
For sending the newsletter we make use of the e-mail address given by you and for this we need your confirmation that, as the owner of the e-mail address, you consent to its receipt. Should you later decide that you no longer want to receive a newsletter from us, you can object to this at any time without thereby incurring any other costs than the transmission costs in keeping with the basic tariffs. Notification in text form sent by one of the contact options given under point 1 (e.g. e-mail, fax, letter) is sufficient for this purpose. There is, of course, also a cancellation link in every newsletter.
2.2.2 Banner Ads
We also use the data collected during your visit to show you so-called banner ads. These are advertisements which we also use on third sites. It usually involves the use of so-called cookies or pixels. Our aim here is to make the advertising offers more useful and more interesting for you, which is why you will see, in the context of the banner ads, mainly services that you have either already looked at on our site or services that are similar to those already looked at by you (so-called re-targeting). Within the framework of the banner ads we work solely with pseudonymous data; clear-text information relating to your person (e.g. your name or your e-mail address) is not used in the cookies. You can find more information on cookies, pixels and re-targeting under Section 8 of this policy statement.
SECTION 3 – Consent
When you provide us with personal information to send an inquiry, we imply that you consent to our collecting it and using it for that specific reason only. If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no. If after you opt-in, you change your mind, you may withdraw at any time your consent for us to contact you, for the continued collection, use or disclosure of your information, to utilize your person-specific data for advertising purposes, whether all-in-all or as regards individual measures, by contacting us at info{at}white-consulting.co or mailing us at: White Marketing GmbH, Gleimstrasse 43, 10437 Berlin.
SECTION 4 – Disclosure
We may disclose your personal information if we are required by law to do so.
SECTION 5 – Third-party services
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers have their own privacy policies. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. As an example, if you are located in Europe and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this.
SECTION 6 – Privacy Policy
6.1 Links
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
6.2 Web Analysis
In order to constantly improve and optimize our offer, we make use of so-called tracking technologies. For this purpose we enlist the services of Google Analytics.
6.3 Google Analytics
This website makes use of Google (Universal) Analytics, a web-analysis service from Google Inc. (www.google.com). Google (Universal) Analytics deploys methods that make it possible to analyse the use made of the website by you, e.g. the so-called “cookies”, which are text files that are stored on your computer. The information generated on your use of this website is transmitted, as a rule, to a Google server in the USA and stored there. You can prevent the acquisition of the data generated by the cookie and relating to your use of the website (incl. your IP address) by Google, as well as its processing by Google, in that you download and install the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
6.4 Facebook Analytics
This website makes use of Facebook Analytics, a web-analysis service from Facebook Inc. (www.facebook.com). Facebook Analytics deploys methods that make it possible to analyse the use made of the website by you, e.g. the so-called “cookies”, which are text files that are stored on your computer. The information generated on your use of this website is transmitted, as a rule, to a Facebook server and stored there.
You can learn how to access and delete information Facebook collect by visiting the Facebook Settings (https://www.facebook.com/settings) and Instagram Settings (https://www.instagram.com/accounts/privacy_and_security/)
SECTION 7 – Re-targeting and data acquisition by third parties for banner ads
In the context of re-targeting and banner ads, we make use of the services of third parties, which set cookies on our sites. These are the following companies: – Doubleclick by Google, Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; https://www.google.de/intl/en/policies/technologies/ads/ – Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA; https://www.facebook.com/about/privacy – Criteo CIL, 32 Rue Blanche, 75009 Paris, France; https://www.criteo.com/en/privacy/full-privacy-text/
SECTION 8 – Cookies
8.1 What are cookies?
Cookies are small files that are stored on your data carrier and hold certain settings and data for exchange with our system via your browser. Basically speaking there are 2 different types of cookies: the so-called session cookies, that are deleted as soon as you close your browser; and temporary/permanent cookies, that are stored on your data carriers for a longer period or without limit. This type of storage helps us to design our websites and our offers for you and makes it easier for you to use them in that, for example, certain input from you can be stored so that you are not required to enter this repeatedly.
8.2 Re-Targeting
Our websites make use of so-called re-targeting technologies. We use these technologies to make the internet offer more interesting for you. This technique allows internet users who have already shown an interest in our services to also be provided with suitable advertising on the websites of our partners. We are convinced that the use of personalized, interest-oriented advertising is generally more interesting for the Internet users than advertising that has no such personal content. The use of this advertising approach by our partners is undertaken on the basis of a cookie technology and an analysis of previous utilization behavior. This form of advertising is completely pseudonymous. On using our sites, cookies are deployed and thereby usage data is collected from you, stored and utilized. Your data is furthermore stored in cookies beyond the end of the browser session so that it can, for example, be called up again on your next visits to the websites.
SECTION 9 – Security
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. Although no method of transmission over the internet or electronic storage is 100% secure, we follow generally accepted industry standards.
SECTION 10 – Age of consent
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
SECTION 11 – Changes to this privacy policy
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell services to you.
Questions and contact information: If you would like to access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at info{at}white-consulting.co or by mail at: White Marketing GmbH, Gleimstrasse 43, 10437 Berlin, Germany.
