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Our Human-AI-Human Framework

A framework that blends human expertise with AI-enhanced workflows to deliver faster, smarter, higher-quality performance marketing.

A simple system that keeps us fast, sharp, and fully in control.

1
Human sets direction

We define the problem, the goal, and the strategic approach before touching any tool.

2
AI accelerates execution

AI structures, synthesises, explores variations, and speeds up workflows without replacing critical thinking.

3
Human refines and validates

We review, challenge, and elevate the output, ensuring accuracy, quality, and strategic alignment.

This framework becomes real through the AI-enhanced systems we use across strategy, execution, and operations.

Performance Marketing Support

  • Keyword research and clustering acceleration
  • SEA account structure generation
  • Meta automated uploads
  • Automated performance summaries
  • Faster optimisation loops validated by humans

Creative Production

  • Concept and variation exploration (hooks, angles, layouts)
  • AI-assisted static and motion ideas using Midjourney, Veo, Sora, NanoBanana
  • Faster creative testing cycles
  • All final assets refined and approved by designers

Automation & Operations

  • Call summaries → Slack updates and Asana tasks
  • Time-tracking insights to improve efficiency
  • Automated reporting and consistency checks
  • Agent-based research for trends, platforms, frameworks

Quality & Internal Excellence

  • Weekly review analyser for clarity and proactivity
  • Knowledge base enrichment
  • Co-Pilot for strategy and troubleshooting
  • Human-led validation for all systems

Privacy & Data Handling

  • Controlled AI workflows that safeguard client information
  • Sensitive data kept out of public training models
  • Outputs always reviewed by a human
  • Work handled in secure, approved environments

Roberto is one of those rare people who can blend a strategic mind with exceptional performance marketing operational skills. While leading growth for one of our Rocket Internet portfolio companies, he was one of our strongest assets.

Enrico Ferrari

Global CMO

Rocket Internet

Roberto and White Marketing have been one of the best agencies we’ve had the pleasure of working with. They are reliable and honest. You can have peace of mind when working with them.

Hassan S.

CMO

YieldSchool